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Praise for The Peebles Principles
"Don Peebles is an example of what entrepreneurs are all about. In this engaging and witty book, Peebles shares insights from his own success in the world of high- powered real estate. What makes this book different is Peebles doesn't just focus on the positive, he discusses the failures too--something every entrepreneur can expect in his journey to success. This book should be on every aspiring business- person's bookshelf to be read again and again."
--Robert L. Johnson, Founder, BET and Owner, Charlotte Bobcats
"The Peebles Principles provides a fun read and a bird's-eye view of the ever- changing world of a real estate entrepreneur. It is a good gut check for would-be entrepreneurs to ask if they have what it takes."
--Dr. Peter D. Linnemann, Albert Sussman Professor of Real Estate, Wharton School of Business, University of Pennsylvania
"Wow! What magnificent inspiration The Peebles Principles is for anyone seeking to be involved in business. The ground rules found in each chapter are absolute gems, and those alone make the book worth buying."
--Cathy Hughes, Founder and Chairperson, Radio One, Inc.
"This book is a brilliant example of entrepreneurship, creativity, and principles. Peebles walks you through many of his successful deals, from their inception to their completion. Once you start the book you won't be able to put it down until you've finished the last page."
--Dr. Sanford L. Ziff, Founder and Chairman, Sunglass Hut International Inc.
- Sales Rank: #492563 in eBooks
- Published on: 2009-05-18
- Released on: 2009-05-18
- Format: Kindle eBook
From Publishers Weekly
For those who dream of becoming power brokers-sophisticated but not flamboyant, confident but not egotistical, a master dealmaker never defeated by setbacks, and all without losing your integrity-you'll want to invest in this delicious account of wheeling, dealing and (other people's) stealing. Reading like a novel-with subplots galore-this title from the CEO of the largest African-American-owned real estate development firm in the country illustrates Peeble's ten principles for achievement while recounting his rise to power. It's hard not to like Peebles, an affable guide whose grandfather was a Washington D.C. doorman for 41 years, and whose grandson now owns a Marriott in the same city. Through the series of mind-boggling moves that put him on top, Peebles shows how his early success "was based on my ability to control some essential aspect of the deal....in the classic terms of supply and demand, you've got to control one or the other." Peebles is unafraid to draw back the curtain, using failures as well as triumphs to formulate his principles, among them "Be the last man standing" and "If the key is not working, be prepared to change the lock." A master at positioning his development bids as the most logical choice-which he does again and again-Peebles shows how "a fair shot at winning" is the only advantage one needs to succeed.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Inside Flap
At the tender age of nineteen, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire. Today, with a net worth of more than a quarter-billion dollars, he commands a real estate empire stretching from the boulevards of Washington, D.C., to the sparkling beaches of Miami Beach to the glitzy strips of Las Vegas. How did this determined young entrepreneur achieve such spectacular success so quickly? Can others learn his secrets and emulate his accomplishments? Can you?
Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest Black-owned real estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.
In entertaining first-person accounts of his most important deals, Mr. Peebles reveals how each transaction required him to find new resources within himself to ensure its success. ?Through this process, he discovered valuable principles that would aid him in all of his future endeavors. Some lessons are motivational and inspirational; many are hardball business how-to's that apply in any industry and any type of transaction.
Key Peebles Principles include:
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Make your money going into the deal
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Control of the deal is more important than cash
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Being lucky means being ready
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If the key doesn't fit, change the lock
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Be a bulldog on details
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Listen to your first instinct
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Respond quickly to attacks
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Find out what the other side really wants and give it to them
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Turn vinegar into wine; setbacks are opportunities in disguise
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Seeing value is everything
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Be the last man standing
Colorful and detailed behind-the-scenes accounts of each transaction provide a real-world business context for each principle and show you how to apply them in practice.
Complete with a unique discussion of the importance of politics in business and how to make it work in your favor, The Peebles Principles is the indispensable resource for anyone eager to turn dreams of business success into reality very, very fast.
From the Back Cover
Praise for The Peebles Principles
"Don Peebles is an example of what entrepreneurs are all about. In this engaging and witty book, Peebles shares insights from his own success in the world of high- powered real estate. What makes this book different is Peebles doesn't just focus on the positive, he discusses the failures too—something every entrepreneur can expect in his journey to success. This book should be on every aspiring business- person's bookshelf to be read again and again."
—Robert L. Johnson, Founder, BET and Owner, Charlotte Bobcats
"The Peebles Principles provides a fun read and a bird's-eye view of the ever- changing world of a real estate entrepreneur. It is a good gut check for would-be entrepreneurs to ask if they have what it takes."
—Dr. Peter D. Linnemann, Albert Sussman Professor of Real Estate, Wharton School of Business, University of Pennsylvania
"Wow! What magnificent inspiration The Peebles Principles is for anyone seeking to be involved in business. The ground rules found in each chapter are absolute gems, and those alone make the book worth buying."
—Cathy Hughes, Founder and Chairperson, Radio One, Inc.
"This book is a brilliant example of entrepreneurship, creativity, and principles. Peebles walks you through many of his successful deals, from their inception to their completion. Once you start the book you won't be able to put it down until you've finished the last page."
—Dr. Sanford L. Ziff, Founder and Chairman, Sunglass Hut International Inc.
Most helpful customer reviews
15 of 19 people found the following review helpful.
An Indispensible Entrepreneurs' Guidebook
By Manager from New Jersey
Peebles is not afraid to share the details of his success-- and failure- in this book that shares his own name. Peebles started his business in Washigton DC as a property assesor-- which started out as a family business. A driven man he quickly reviewed the business landscape and realized what kinds of networks and contacts he needed to build a business. Peebles grew this business into a investment and property development business until today-- where he owns office buildings, hotels and apartment buildings throughout the US. What is great about this book--in comparison to other entrepeneur stories, is that Peebles takes you inside the deals that made his business and shares the tennants of success. These principles, as he calls them, are applicable to anyone who wants to get started in their own business.
8 of 11 people found the following review helpful.
Should Be Required Reading!
By LATONJA D. MUHAMMAD
I can't stop talking about this book! I first heard Mr. Peebles on the Steve Harvey morning show. I was impressed. Then, I had the pleasure of hearing him speak at a Michigan Minority Business Development Council/General Motors event. I was even more impressed. I took home my autographed copy of his book that day and began reading it. I was addicted! I could not put it down! Every spare moment I had, I was in this book! He literally becomes your mentor. This book is a practical application manual. He shares what went wrong and what went right, he names names and pulls no punches! Mr. Peebles has put to shame many other authors, claiming to want to teach us how to become rich in real estate or other industries, for holding out on us!
1 of 1 people found the following review helpful.
Think BIG
By Amazon Customer
This is a great book. The main lesson I learned from this book is that there are different degrees of thinking, and if you're going to think anyway, you mind as well think BIG. Thinking big feeds upon itself, creating more and more success. Thinking BIG also helps facilitate creativity. If one thinks small, set-backs will inevitably cause them to quite before the BIG rewards come. I agree with other's comments who say that the power in this book comes from "going along" with the author, and in essence being a part of his successes and failures.
The author's writing style gives credence to the lists of principles he produces at the end of each chapter. It's written well; not too long, not too short. One of the risks of the author's writing style is that the reader might get sidetracked into viewing the book as entertaining, and not take out the numerous gems to apply to their own entrepreneurial endeavors. I've read it once for enjoyment and now will read it again to extract the numerous gems.
I appreciated and enjoyed the author's "tell it like it is" candor. I believe that is one of the traits that has made him successful. However, I got a bit uncomfortable when he would name people he claimed as being dishonest or lacking in judgment. He did this as a matter of fact, which I feel is a bit unfair to the accused. Chances are high they were dishonest and lacked judgment, but to state it as a fact in a book, I thought was a bit unfair. But that is being picky (unless you're one of the accused); all-in-all this is a great book for aspiring entrepreneurs!
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